This
is an exciting time in Egyptian tourism, with many positive
changes occurring that make the experience more pleasurable,
while at the same time, providing new and adventurous choices.
It has also proven to be perhaps the safest period for
Egyptian tourism since the early 20th Century. It is also an
excellent time to visit Egypt because of the current exchange
rates, which are highly favorable at this point in time. So if
you have ever wanted to take that vacation of a lifetime to
one of the most exotic locations on earth, now is the
time.
There are probably a hundred reasons why people visit
Egypt. These days, perhaps the bulk of tourists actually come
from various European countries for an inexpensive beach
vacation, quite often in large groups by chartered airlines.
For them, it is simply the least expensive means of taking a
warm, beach vacation in a nice resort along the Red Sea coast
of Egypt or in the Sinai. Many of these vacations are arranged
by large European operations that use mass tourism to arrange
considerable hotel space at very inexpensive rates.
More lucrative to the Egyptians, and certainly a major
source of tourism to Egypt, are the classical tourists, who
come to Egypt specifically to visit the ancient monuments.
Beach goers may also arrange classical tours as extensions of
their holidays, but normal classical tourists will usually
follow a very defined route, from Cairo
along the Nile Valley down to Aswan, though they may also opt
for various extensions, including a brief visit to one of the
beaches.
Then,
there are various types of specialty tours. Perhaps the most
prominent type of specialty tour is religious oriented. Many
of these may in fact be modified classical tours, with an emphasis
on visiting various ancient churches, or an attempt to follow
the route
of the Holy Family, or the biblical Exodus. Some
religious tours may more stringently visit various monasteries
and churches,
but most will make a stop or two at Egypt's most famous
ancient monuments. Of course, religious tours are not limited
to Christians. Many Muslims also come to Egypt in order to
visit it's fabulous old
Mosques and other sites sacred to Islam.
There are many other types of specialty tours to Egypt,
many of which mix in some portion of a classical tour. For
example, there are New Age thinkers who may come for
"spiritual enlightenment", bird and other nature
enthusiasts, and even those who come to relax, not on the beach,
but in resorts along the Nile
River. In fact, the latter has a long history, dating back
to European royalty and others who came to Egypt to escape
harsh winters at places such as the aptly named Winter Palace
in Luxor.
More and more, businesspeople travel to Egypt, sometimes to
attend conventions and conferences, to transact specific
business, or simply passing through. Most all of these people
also wish to experience a little of Egypt's ancient past,
which is really one of the reasons that businesses,
institutions and foundations opt for holding their events in
Egypt.
Others come to Egypt to learn. They come to learn the
Arabic language, they come to learn how to belly dance, or
improve their belly dancing skills, they enroll in a school
such as the American University of Cairo to learn Egyptology,
or various other disciplines related to the Middle East or
Africa.
Whatever the reason, tourists come to Egypt in droves, and
they have been doing so far at least a hundred years, though
Egyptian tourism predates that by thousands of years. This
does obviously have an effect today, though perhaps the
history of tourism in Egypt is worth a short examination.
While there have been tourists to Egypt since ancient times,
this probably has little effect on the modern tourist trade in
Egypt, though I have often thought that their grand
hospitality to visitors is a cultural trait caused by at least
two and a half millenniums of dealing with tourists. However,
modern tourism to Egypt probably can be nailed down to the
opening of the Suez
Canal, and the efforts of an individual named Thomas Cook.
The Suez Canal brought a host of visitors and attention to
Egypt, while Thomas Cook, an Englishman, made Egyptian travel
much more convenient. Of course, the discoveries in the Tomb
of Tutankhamun
spurred early 20th century interest, and all of these
influences caused much tourism to Egypt between the early
1900s and the First World War. Though Egypt hosted many foreigners
during the war, mostly in the form of military personnel, one
can say that they were not tourists as such, but after the
war, tourism returned for a very brief period right up until
the spontaneous combustion in the early 1950s that resulted in
Egypt's independence. throughout this period, Egyptian tourism
could very definitely be defined as a foreign effort, probably
mostly benefiting foreigners.
It was not only the violence of the Egyptian revolution for
independence that caused tourism to falter, but also a radical
change in politics. Egypt had been, to a large extent,
governed by western powers, so after the revolution, they
looked to Russia for their alliances which, of course, did
nothing for the tourism which was largely made up of western
European, and even American tourists at that time. There were struggles
and problems through this period with the diminished tourism
trade, not the least of which were the wars with Israel up
into the 1970's. Of course, now, for the first time in the
modern era, Egyptians themselves took charge of their tourism
trade, but there had to have obviously been a learning curve
with this, just as there was with regards to many of Egypt's
governmental and other foundations, as Egyptians took control
of their own destiny.
As
Sadat took the presidency of Egypt after the death of Nasser,
there was an obvious effort to make a return back to the
Western influence. He made peace with Israel, but
unfortunately, in the process, made enemies of particularly
the more radical Muslims. This not only culminated in his own assassination,
but also a series of terrorist attacks meant to undermine the
Egyptian government as well as Western influence. A growing
number of such incidences finally resulted in what we will
call the catastrophe at Luxor,
when a number of tourists were gunned down at the Temple
of Hatshepsut in 1997. All of these events held Egyptian
tourism back right up until the new millennium.
But in 1997, the Egyptian government had had enough. The
radical elements were not only holding back one of Egypt's
most lucrative businesses, they had assassinated the former
president, made attempts to kill the current president, and
were obviously in every way one big thorn in the Great
Sphinx's paw. Egypt therefore became one of the first and
the loudest voices against terrorism. They not only imprisoned
or deported every known radical in the country, they made
sweeping reforms in education and other social programs which
basically wiped from the face of Egypt every radical
element.
They also became very, very serious about tourism, just as
one might expect a bank to be very serious about protecting
its vault. Since then, they have not had a single terrorist
incident, nor any other self inflicted events that might
hamper tourism. It should also be noted that Egypt is
considered a very moderate Islamic country where the head of
their faith has strictly denounced violence and terrorism. In fact, today, many sources list Egypt as one
of the safest places to travel, given also the lack of violent
crimes of any nature directed towards tourists over the past
seven years. Sometimes, many tourists almost feel over protected
by the government, but one thing is obvious. Today, the
Egyptian government is dedicated and absolutely intent on
keeping tourists, and therefore their tourist industry, safe.
There success is shown by the lack of any tourist deaths, or
for that matter injuries due to violence since 1997, a record
that practically no American our European destination can
match.
Having faltered and recovered, experienced and learned, the
fledgling Egyptian owned tourism industry that grew out of the
mid 20th century independence revolution is today becoming
ever more sophisticated and savvy. In many respects, their
efforts continued to be somewhat retarded by foreign tour
organizers, who continued to supply the bulk of tourists to
Egypt, even though it was the Egyptians who owned the hotels
and operated the tours once the tourists arrived. To a large
extent, the Egyptian tourism trade continued, and does
continue to be subject to foreign tour operators
demands.
But with the coming of the internet, Egypt's acceptance of
that media, and the vast use of the internet for travel arrangements,
things are rapidly changing. For example, not long ago,
few Egyptian tour companies had much notion at all about
marketing and public relations. That was mostly left up to the
foreign operators. But now, having more direct contact with
many of the tourists coming to Egypt, the tour companies are
learning more about what their tourists want, and for that
matter, what bothers them. Let there be no mistake that the
internet has changed forever Egyptian tourism because now, the
owners and operators of those companies are no longer just
dealing with large foreign companies, but directly with the
tourists.
I have a great deal of faith in the Egyptian people. After
all, they established one of the earliest and greatest
civilizations, and have, one way or the other, managed to
remain as an entity through these many thousands of years to
emerge as an independent and principal power in their region.
The more I see Egyptian tour companies intermingling with
their own customers, the more improvements I see in the
system, including new innovations that could never have been
accomplished through foreign travel operators alone. Within
the last several years, we have seen innovations such as
family hosted tours (through Delta
Tours), vintage sailing tours (such as the Cleopatra
Sailing Nile Cruises), and many new specialized tours
created out of a new understanding between the Egyptian tour
operators and the tourists themselves. Many of these
innovations, we are proud to say, have come from our own AETBI
members, some of the most savvy, as well as most
substantial Egyptian tour operators.
However, innovations are not the only aspects of Egyptian
tourism that are changing. A few years ago, one had to put up
with considerable hassles just to visit the Great Pyramids,
for example, from various vendors and even scam artists trying
to solicit fees on the streets leading up to the Giza
Plateau. In fairness, this was not so much of a problem
related to the Ministry of Tourism as it was the Ministry of
Culture, which operates these sites. However, since the
elevation of Zahi
Hawass, who we have considerable respect for on a number
of accounts, the Plateau has largely been cleaned up, and we
see this happening at other sites as well, making the
experience a more enjoyable one for tourists. Dr. Hawass, who
received much of his training in California, is the media
savvy leader of the Egyptian Supreme Council of Antiquities, a
department within the Ministry of Culture, and he is not only
bringing changes to the way Egyptology is conducted in Egypt,
but also to the monuments themselves. He is a welcome addition
to the leadership ranks of the Ministry of Culture who appears
to take tourism to heart more than any other SCA Chairman we
have seen in recent years.
There are other changes as well. Only over the last few
years, new golf courses have sprung up, new amusement parks
have been built, new, modern malls and supermarkets with fixed
prices have bloomed up, sometimes it seems, overnight.
Though the ancient past is mixed everywhere, including
traditional culture, there is also everywhere modern
facilities.
At
the same time, many things have not changed. The Egyptians
remain a very hospitable people who truly seem to love sharing
their glorious past with visitors. They are a warm people who,
meeting a foreign visitor for the first time, still have a
habit of inviting them home to dinner, which is usually made
into a feast of sorts.
So as we head into the middle of the first decade of the
21st Century, we find an Egypt that is more than ever ready to
accept modern western tourists, perhaps as never before. New,
and sometimes very luxurious hotels are springing up
everywhere to accommodate them, and younger, more savvy tour
operators are planning wonderful and exciting ways to
entertain and engage tourists. Egypt is a land of enchantment
and mystery, and now is the best time ever to experience the
Mother of the World.
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