It only seemed natural that Tour Egypt should have an on-line
store, and that it should be called the Virtual
Khan el-Khalili, after the famous market in Cairo.
That said, it has not been easy.
Some four years ago, we initially set the on-line store up,
arranging to buy Egyptian products from existing companies in
the US. There were a number of people importing typical
products from Egypt at that time, and we began to do business
with several of them, but that soon became a problem.
Repeatedly, they would be out of whatever items we sold, and
frequently, the backorder would take months to arrive, if it
indeed ever arrived at all. Sadly, we soon shut the storefront
down, rather than sell products that could not be delivered.
We always intended to reopen the Virtual
Khan el-Khalili, but only after we had better
arrangements.
Several years later, we were approached by a large and
substantial Egyptian tour company that we had considerable
knowledge of and experience with to reopen the store. They
would become a partner, warehousing products in the US on our
behalf. However, it did not take long for us to discover the
sort of problems we had with the other suppliers.
In Egypt, one is unlikely to find any sort of catalog.
Certainly there are probably a few companies that issue
catalogs, but there are several reasons that they are rare.
One reason is that the mail system in Egypt is unreliable, so
it would be unprofitable to send out mail catalogs, not
knowing where many of them would end up, if they ended up
anywhere at all. Another reason is that many common Egyptians
make most, if not all of their purchases in cash, having
neither credit cards nor a bank account. Hence, many products
in Egypt are sold in markets, and there are also not many
chain operations. Therefore, many products are made by hand
and there is little need to make them uniform. One simply
walks into a market and purchases what is on the shelves.
Frequently, no two handmade products are even remotely alike.
In fact, the idea of making various handmade products the same
almost seems somewhat alien to many suppliers.
Initially, the plan was to house the inventory for the Virtual
Khan el-Khalili in Atlanta at the premises of our Egyptian
partner's operation in the US. As items came in, we would be
sent samples to photograph for the online store. Soon, these
samples began to arrive, and we busied ourselves putting the
products in our shopping cart software. However, it took
little time to discover that we were facing the same problems
as before. For example, a perfume bottle with a specific stock
number would be photographed and placed on line, but as it
turned out, the only thing that it would have in common with
the remainder of the stock with the same stock number in
Atlanta was its size. The color, design and even the shape of
all the other items was different, but we initially were
unaware of this fact because we only saw the one sample.
This did not only apply to perfume
bottles, but to just about every other handmade product in
the initial inventory. This included just about everything
made from glass, as well as items such as brass plates, which
would be the same size for any particular stock number, but
with different designs on their face. Hand painted papyrus,
though having the same image, would be composed with different
colors. Even manufactured products, such as vases ended up
being a problem. Their design was subject to a limited
production run, after which the design could no longer be
obtained.
This all explains why we began to sell assorted
groups of perfume bottles, and why, even now, one can find
us offering on Ebay some of the unique items from our original
inventory.
Really, I would have probably shut the store down once
again, but I knew that our Egyptian partners were substantial
and capable. They are smart people with good business sense
who have built up several large companies in Egypt, and I
understood that if anyone in Egypt could get it right, it
would be them. I also knew that others tying to merchandise
Egyptian products continued to experience these problems, that
that we would have a competitive advantage if we could solve
the problems.
So we yelled and we screamed, we argued and we demanded
that for any stock number, the products should be the same
shape, size, color and design. Emails flew through the
internet with the same topic over and over again, until
finally, I jumped on a plane and headed to Cairo.
There, I spent most of my time cooped up in the offices of our
Egyptian partners, going over every little detail of our
product line. This was not as simple as setting out the
standardization we required. We also had to visit various
factories in order to track down suppliers who were capable of
delivering quality products according to our specifications.
But after several weeks, I departed Egypt leaving behind a
large order that I felt confident would be delivered according
to our requirements. In the process, we also changed the
location of our inventory to our offices in Lubbock, Texas,
where it, and the shipping process would be under our direct
control. We also hired what has turned out to be a very good
supervisor to oversee the Virtual
Khan el-Khalili.
After almost a year of work, the efforts have paid off.
What one sees on in the Virtual
Khan el-Khalili is also in our inventory and available for
immediate shipment.
When we first opened the online store, we had several broad
requirements. First of all, everything in it had to be made in
Egypt. This means that we do not, and never have offered
Chinese knock-offs, for example, but it also means that we do
not carry items from other regional countries, even though
some of the products (such as those made in Turkey) are
attractive. Secondly, we required from the very beginning,
products of exceptional quality. For example, tourists
frequently leave Egypt with mother-of-pearl
products that have more plastic than real mother-of-pearl, but
all such products we sell must be completely
mother-of-pearl.
We were also not very interested in strictly souvenir
items, though we have a few such products that people do
purchase, so we keep them in stock. Mostly, what we have
sought to carry on the store are fine, handmade (and some
manufactured) Egyptian products and antiquity reproductions.
In the first category, these items include products that are
distinctly regional, such as handmade
alabaster, perfume
bottles, mother-of-pearl
and leather
items, but also some products that, though made in Egypt,
do not look specifically Egypt. Such items include our
extensive collection of the Asfour
Crystal line.
Antiquity reproductions are a different matter. We
currently carry statues and other antiquity
reproductions produced by the Supreme Council of
Antiquities. Regrettably, some of these items are not as
completely authentic as we would like, so we are attempting to
find new artisans who can reproduce more accurately some of
the statues and other antiquities. Most items currently online
are fairly good reproductions, but we will be expanding these
lines considerably over the coming year. Papyrus
is also a continuing problem. While all of our papyrus is true
papyrus paper, and hand painted, we seek mostly in this
artwork true reproductions of tomb and temple scenes, though
this is not always the case. Sometimes this is not such a
awful thing, because exact duplications of what are often
damaged originals might not always look very good
hanging in someone's house. Nevertheless, most of the new
papyrus we expect to add over the coming year will be very,
very close to the originals artwork of the ancient
Egyptians.
We also wish to have your feedback. We have at various
times added items to the Virtual
Khan el-Khalili based upon customer requests, and will
continue to do so in the future.
In fact, now that we have solved the basic supply problems,
one may expect to see in the not-so-distant future some very
unique items for sale on the Virtual
Khan el-Khalili. It has always been our intention to offer
unique, and relatively unique items such as our line of Lehnert
and Landrock photographs, a personal favorite of mine. We
will now, abate slowly and with care, be expanding our
products in the store, so check back often for new items of an
exceptional nature with the assurance that, if you see it on
our pages, it is in stock and ready for shipment!
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